SETUP
We’ll connect your Google Analytics/Adobe Analytics accounts to your website and app through an extensive configuration audit. From tracking fundamental events to setting up goals and custom dashboards, we'll make sure your data is accurate, actionable and ready to drive objective decisions.
MONITORING
Once your analytics are live, we'll continuously monitor your data to ensure everything has been implemented correctly and as intended. We'll catch anomalies (and ensure you become aware of them as soon as they occur), validate metrics, and make sure your reporting stays reliable. Before providing our insights, we'll call-out (and fix, whenever possible) any bugs or tracking/implementation issues.
INSIGHTS
Raw data is only as valuable as the insights you can extract from it. We'll deepen your knowledge of your customers' behavior, recommend optimizations for your website or app to improve engagement and identify key opportunities to drive revenue. And above all, we'll ensure that your e-commerce business decisions are made without any ambiguity or subjectivity.
About
Data has to be interpreted.For some, it tells a story they want to hear.For others, it tells the truth they need to face.Our job is to deliver insights on that data without the fluff and bias so you can make data-driven decisions with confidence. We cut through the noise and ambiguity, turning complex datapoints into clear, actionable stories.Of course, we'll tell you where your customers come from. We'll explain how they navigate your website/app and how long it takes for them to arrive at a particular page. And we'll definitely let you know what drives their frustrations, purchase decisions and exit decisions.But we'll also objectively tell you tell you why they behave the way they do. We'll dive deep into the true intent behind their actions (or lack thereof). And we'll ensure you walk away with absolute clarity on what you need to do to improve your e-comm KPIs and drive revenue.After all, data has to be interpreted. We'll just give you the objective take so uncertainty doesn’t stand in the way of growth.
Contact
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